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Luke Williams, a leading thinker on innovation, discusses how important it is to be the disruptive change rather than just reacting to it.

Luke is Executive Director, Berkley Center for Innovation & Entrepreneurship, NYU Stern School of Business & Author of  Disrupt: Think the Unthinkable to Spark Transformation in Your Business.

He's a leading consultant, speaker, and educator in the areas of innovation strategy and disruptive thinking.

For more than a decade, he has worked internationally with industry leaders like American Express, Disney, Hewlett-Packard, Microsoft, and Virgin to develop new products, services, brands, and business models.