Strategy maps allow organisations to describe and communicate their strategies succinctly to close the gap between creation and successful implementation of strategy.
Pioneered by Balanced Scorecard founders Robert Kaplan and David Norton, strategy mapping is an effective and powerful initiative that can help keep a company at its competitive peak.
The tools, techniques and steps provided in this guideline enable organisations to effectively and efficiently conduct their own strategy mapping initiative and to implement strategy where others have failed.
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