The lockdowns have forced significant changes upon our day-to-day lives, and at the same time, have demonstrated how adaptable and innovative we can be.

In this report, we share the key findings from the joint Association and EY Seren research and reveal actions that professional accountants can take.

The face of community is changing

The COVID-19 crisis has changed how we gather, socialise and collaborate in communities. It has shown how digitisation and personalisation can both bring communities together as well as force them apart. These changes need to be reflected in the way we conduct business.

The need for speed and flexibility for learning

We’ve adapted rapidly — emotionally and practically — to our new situation and routines. This won’t be a one-time adaptation.

Purpose needs value beyond profit

The COVID-19 pandemic has stirred the instinct to find purpose, clarifying our collective sense of mission — to protect one another and enjoy safe and healthy living. Respond to that sense of purpose and expand your business’s focus beyond profit.