For an organisation to meet the needs of the customer and other stakeholders over time, it needs to understand how value is created today, the potential impact of changes in the organisation’s ecosystem in which it operates, and how value can be created in the future. To do this, it needs to understand its current business model, the ecosystem and how this is expected to change over time.
To support this understanding, CIMA published a white paper in 2016, Rethinking