Business analytics and decision making – The human dimension

The range of data available to business continues to expand. There is already a lot of data captured by diverse process owners across the business. Developments in Big Data and Data Analytics provide opportunities to access and assess further sources of data which may have potential to better inform decision-making and performance management.

This CGMA report outlines how best practice in decision making is shifting towards an insight-driven process based on the rational interpretation and understanding of data. It