kpi-510x220

Six categories of key performance indicators


Key performance indicators (KPIs) are measures used to reflect an organisation’s success or progress in relation to specific short-to-long-term goals. They are useful for all types of businesses across all industries and sectors — from small to large entities and not-for-profit as well as governmental institutions.  

In selecting and developing KPIs, it is important to clearly define the priorities and limit the KPIs to those factors that are important to successfully achieving your organisation’s goals. This checklist recommends a series of factors to consider when developing and implementing a performance indicator model.