Set price points for selling, discounting and accruing profits for the products or services you provide to your target consumer/market. The pricing strategy can enhance your reputation, the product or service and improve brand loyalty. It is an important element of a product marketing campaign. The strategy can help you meet your sales objectives and can affect your market position.
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You will find different pricing, discount and product decision resources in this section
Online resources
Learn more about best practice in this section
Reports
Video & Webcasts
Video: The extended value chain
Links to other practice areas
External audit; risk management; financial strategy; cost transformation and management