Welcome to pricing, discount and product decision


Set price points for selling, discounting and accruing profits for the products or services you provide to your target consumer/market. The pricing strategy can enhance your reputation, the product or service and improve brand loyalty. It is an important element of a product marketing campaign. The strategy can help you meet your sales objectives and can affect your market position.

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You will find different pricing, discount and product decision resources in this section

Online resources
Learn more about best practice in this section

Reports

Video & Webcasts

CGMA / FM articles

Courses

Links to other practice areas

External audit; risk management; financial strategy; cost transformation and management