Planning new products using PFMP aims to increase variety for customers while reducing the capitals required to develop, produce and market the products. This is mainly achieved by sharing the capitals between product variants at the design stage. 'Capitals' are the resources included in the integrated reporting framework, for example financial, manufactured, intellectual, human, social and relationship, and natural.
The key reason to adopt this approach is cost minimisation. The more that capitals can be shared by design, the lower