Incorporating sustainability to optimize profits

Reducing the detrimental impact of a business' activities on the natural capital upon which we all depend offers important commercial advantages. It enhances a brand's image (and therefore sales), improves profitability (by reducing long-run costs) and helps safeguard the future availability of natural capital.

"In stark financial terms, all the evidence demonstrates a simple fact: we are failing to run the global bank that we call our planet in a competent manner. We no longer just take a dividend each