Any business can cut costs on a one-off basis. It takes a great deal more sophistication to drive continuous cost competitiveness while also preserving or enhancing customer value. To ensure cost competitiveness is front of mind, a business' strategy must explicitly focus on cost transformation and management.
However, nothing happens without people. For the effective execution of a cost-transformation and management strategy, people need both to be aligned to the organisation's purpose and to respond in ways that keep the