The finance function’s role in building public trust

Hywel Ball, a managing partner for EY, argues in FinancialDirector that the finance function has to respond to demands for faster information delivery on a broader spectrum of topics. Ball writes that intangibles, such as “culture, human capital, or intellectual property” can account for a half a company’s value, but are “largely absent from corporate reporting”. Furthermore, only a small fraction of the information in an annual report is new to investors, he writes. By using technology to better meet external stakeholders’ needs, according to Ball, the finance function can help “to rebuild trust between big business and the public”.

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