What went wrong for General Motors in India

General Motors will stop selling vehicles in India this year, ending a 23-year effort in the country. The withdrawal shows the continuing challenges that American companies face in the country, as Vijay Govindarajan and Gunjan Bagla write for Harvard Business Review. They note that GM frequently shuffled leadership in India, damaging its ability to navigate a complex market. They argue more broadly that large companies need to grant more autonomy and develop specific strategies for their India operations, with a focus on achieving scale rather than just selling to the top of the market. And they note that there is enormous potential in the country, citing new tax reforms and the country’s “business-friendly” government.

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