Why you should ‘double down’ on strengths

John Coyle, an Olympic speed skater and innovation expert, writes in Strategy+Business that while everyone has weaknesses that should be acknowledged, it’s more important to focus on and build upon strengths. Coyle’s anti-establishment account of his path to the Olympics is applicable to business: The most successful companies have a clear view of what’s important to them and their customers, and they design strategy accordingly.

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