Netflix has a plan to make the world watch

Netflix already has transformed itself from a video-streaming service to a producer of popular original content in the US. Now it’s spending billions of dollars on multilingual and multicultural programming – and it’s already creating celebrities in Brazil, as Lucas Shaw reports in Bloomberg Businessweek. The company’s earlier efforts to penetrate the South American market fizzled, yet the company now is reaping the rewards not just of savvy programing but also of heavy investment in local internet infrastructure. The content is worthless, after all, if it never reaches the consumer. Next on the list: 100-plus more countries, from Azerbaijan and Poland to Nigeria.

Read more in Bloomberg Businessweek >