A new line of start-ups is fine-tuning cloud costs


The digital cloud’s appeal is that it’s invisible, seamlessly connecting companies and consumers. But all that computing power comes from somewhere; in fact, the server-rental market has ballooned to $97 billion, according to Bloomberg Businessweek. It’s a fast-evolving model, and many companies still are struggling to understand their cloud costs. In response, a bevy of new start-ups are deploying management tools that in some cases promise to chop 20% off an average service bill. “I didn’t have any tools before,” one tech executive, who reportedly will save $250,000 per year with one company’s help, tells the magazine. “I was basically blind.”

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