10 steps to execute your strategy

Strategy + Business recently identified ten ways for companies to ensure that their business goals become reality. Authors Ivan de Souza, Richard Kauffeld, and David van Oss recommend starting with a goal higher than profits, such as Apple’s early ambitions to make “a computer for the rest of us.” Accomplishing this goal, as the authors illustrate with numerous examples, may require building on established strengths and finding “ambidextrous” leaders who can shift between technical and operational details. They also recommend ensuring that those leaders have the credibility and authority to work across the organisation, and empowering all teams with seamless and instantaneous digital interfaces.

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