The difference between ‘necessary’ and ‘competitive’ matters


A study by McKinsey estimates that organisational redesigns fail more than 75% of the time, either dying out before they’re completed or failing to yield promised benefits. Writing for Harvard Business Review, Ron Carucci of Navalent outlines a theory for success. One of his central suggestions is the separation of “necessary” and “competitive” work. He defines necessary work as the tasks that keep the company in regulatory compliance or on par with its competitors. Competitive work, meanwhile, is where a company must be better than everyone else. Carucci advises creating boundaries between these types of work, handling the necessary so efficiently that it doesn’t undermine “the strategic work of remaining competitively focused.” 

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