When to stop thinking and choose


Sometimes, choice is a liability. Faced with infinite options – infinite data, infinite potential customers, infinite products – we may become inefficient in making decisions. Writing for Fast Company, Stephanie Vozza suggests a few simple rules to ensure efficient analysis. First, set a deadline for a decision. Second, trust your gut and try not to reassess options that you have already dismissed. Finally, Vozza suggests settling for “good enough”, rather than trying to find the best possible option in all cases. Why it matters: People who overemphasise comparison and evaluation tend to be more depressed and less satisfied, according to research Vozza cites.

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