Drones may open a new retail frontier in China

An online retailer’s expansion into rural China has become an early proving ground for drone delivery. While the US isn’t expected to allow delivery by unmanned aircraft for several years, JD.com already is flying delivery drones in four provinces, with plans to expand to 100 routes this year, April Glaser writes for Recode. Rather than stopping at individual homes, the aircraft bypass mountains and traffic to drop goods at central depots in rural villages. JD claims this process is 70% cheaper than ground transport. If true, it will demonstrate the power of new technology to unlock fragmented markets in developing areas.

Read more in Recode >