Randy Bean has tracked the big data phenomenon since 2012 by surveying executives at industry-leading organisations such as Disney and United Parcel Service. This year’s report found executives feeling better than ever about their investments in data collection and analysis, with about 48% saying they had achieved “measurable results” in the field. About 49% said that data projects had decreased company expenses, which was the most common achievement amongst the respondents, Bean writes for Harvard Business Review. Other results commonly reported in the survey included the discovery of potential innovations and the launch of new products.
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