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Strategy in action


It is often cited by business commentators and academic gurus that management is steadily losing the ability to think and act truly strategically. Operational effectiveness (the pursuit of greater and greater economies and cost reductions) is being confused with strategic thought and action. This course takes an overview of what strategy and strategic planning should fundamentally consist of and how key strategic elements drive competitive success and a focused workforce.

Learning outcomes:

  • Relate the traditional and more strategic future roles the accountant will play
  • Define a route map for successful strategic reporting
  • Describe the elements of a winning, value and market based strategy
  • Determine the relevance and importance of Porters “Five Forces” model.