New challenge launched to find best young business brains across Gulf and Asia Pacific


Teams of trainee management accountants throughout the Gulf and Asia Pacific are set to battle it out in a new competition designed to test their business acumen.

The Corporate Business Leaders’ Challenge, organised by the Association of International Certified Professional Accountants (the Association), was launched in Dubai on Wednesday, March 29, with the first students due to compete in October this year.

Companies will nominate teams of four staff members, all of whom have a finance background. The candidates will be sent a business case study, and present their responses in front of a team of judges. The judges will mark each team against competitors from Malaysia, Sri Lanka, Gulf Cooperation Council states and India.

As the case study forms part of the Chartered Global Management Accountant (CGMA) qualification, entrants are encouraged to continue with the course and become a qualified accountant.

Launching the competition at the Oberoi Hotel in Dubai, Geetu Ahuja, the Association’s Associate Director for Middle East, North Africa and Pakistan, said: “The Corporate Business Leaders’ Challenge is a completely new type of competition, combining teamwork, vocational study, and a live-judged presentation. The aim is to help identify all-round business leaders who have the intelligence, communication skills and ability to withstand pressure needed to drive Gulf companies forwards. We are hugely looking forward to the first round of entrants.”

Ms Ahuja was speaking at the first GCC-wide meeting of the newly-formed Association of International Certified Professional Accountants. The Association, formed by the American Institute of CPAs and the Chartered Institute of Management Accountants, was created in January 2017 with a mission to power opportunity, trust and prosperity around the world. Barry Melancon, the Association's CEO; and Andrew Harding, the Association's Chief Executive - Management Accounting, attended the launch.

Barry Melancon, in Dubai