‘From insight to impact - unlocking opportunities in big data' investigates how leading finance professionals are using data to drive commercial impact.
Finance professionals have access to an almost unlimited wealth of data sources, from call centre recordings to customers’ social media posts. We need to look beyond traditional business metrics and recognise the commercial potential of embracing this wider set of data.
There is a key role for finance here, in working with the business to deliver on the potential of big data - from driving great efficiency to developing better KPI metrics - through data-driven decision making.
Major terms and concepts
For many management accountants,
the world of big data can seem as distant
as Earth is from Mars...
Rebooting business: valuing the human dimension
A look at the skills needed to face the current business challenges
Unlocking business intelligence: the role of management accountants
Transforming the finance function with the latest business intelligence developments
Building resilience: an introduction to business models
Why it's crucial to understand your business model
Strategy mapping tool
Close the gap between creating and implementing of strategy.
How to develop non-financial KPIs
Measure and manage critical intangible resources
How to manage customer value
Getting more value form and for your customers