‘From insight to impact - unlocking opportunities in big data' investigates how leading finance professionals are using data to drive commercial impact.
Finance professionals have access to an almost unlimited wealth of data sources, from call centre recordings to customers’ social media posts. We need to look beyond traditional business metrics and recognise the commercial potential of embracing this wider set of data.
There is a key role for finance here, in working with the business to deliver on the potential of big data - from driving great efficiency to developing better KPI metrics - through data-driven decision making.
From insight to impact - full report
The full report, available to CGMA designation holders.
From insight to impact - executive summary
Overview of the key findings from the report.
From insight to impact: In numbers
Infographic outlining our research of over 2,000 finance professionals.
From insight to impact - jargon buster
The major terms and concepts in big data explained.
How should companies address the ethics around dealing with customer data?
Rebooting business: valuing the human dimension
A look at the skills needed to face the current business challenges
Unlocking business intelligence: the role of management accountants
Transforming the finance function with the latest business intelligence developments
Building resilience: an introduction to business models
Why it's crucial to understand your business model
Strategy mapping tool
Close the gap between creating and implementing of strategy.
How to develop non-financial KPIs
Measure and manage critical intangible resources
How to manage customer value
Getting more value form and for your customers