Uneven or outright bad customer service has plagued many a company, but it matters more now that customers can take their gripes viral. That’s the opinion of Andrew Mennie, writing recently for Financial Director. Customers are more likely to post a tweet about a service issue than sit on hold on a toll-free number, and they expect a quicker response these days. Additionally, review websites such as Yelp and TripAdvisor are becoming trusted for doling out “real” information on businesses. Because of this, companies must make sure they have a fast, effective process in place to address customer complaints, one tweet at a time.