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Indian study zeroes in on US fast-food brands 

April 05 2012

An analysis of popular Indian junk foods has triggered a truth-in-labeling campaign aimed at Lay’s, McDonald’s, Coca-Cola, KFC, Pizza Hut and other US consumer brands sold in India. The study results, featured in the Centre for Science and Environment’s magazine, suggest that these brands are sold in India with misleading or missing consumer information about fats, sugar and salt. The study also zeroed in on Indian junk-food brands. CSE, a New Delhi nonprofit, is asking for tighter national regulation to increase consumer awareness and reduce obesity and non-communicable diseases such as hypertension and heart disease, which are on the rise in India and other emerging countries.

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